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see our work

curious?

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meet the team

Gary Welsh

Creative Director

Having worked as everything from an au pair to an automotive parts mechanic and journalist with many steps in between Gary carried his pencil to AAA School of Advertising in Cape Town. His knack for weaving words and strategy with award-winning ideas has seen him work and be awarded across the world everywhere from Amsterdam to Cannes, New York to Cape Town and beyond. See some of his work at behance.net/garythecopywriter

Having worked as everything from an au pair to an automotive parts mechanic and journalist with many steps in between Gary carried his pencil to AAA School of Advertising in Cape Town. His knack for weaving words and strategy with award-winning ideas has seen him work and be awarded across the world everywhere from Amsterdam to Cannes, New York to Cape Town and beyond. See some of his work at behance.net/garythecopywriter

Nicky Petersen

Managing Director

Nicky Le Roux is an organized people person who brings her bubbly personality and get-it-done attitude to the agency after years of travelling the globe. Her wanderlust has given her the enviable skill of communicating across cultures confidently. Going beyond what is usually expected of a Client Service Manager, Nicky is constantly connected to her clients with her ear to the ground for opportunities. And I’m warning you her smile is infectious.

DEDICATED TO DOING GOOD. 

AND DOING GOOD ADVERTISING. 

So if you are a charity or NPO get ahold of us.

Our dedication to good work goes beyond just working for great brands. 

We develop brand purpose and do work that helps non profits.

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about us

CONCEPTUAL IN

ALL THAT WE DO.

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WE ARE NOT DIFFERENT BECAUSE WE TRY TO BE, WE JUST ARE.

A NEW MODEL

ADVERTISING AGENCY

Hayley Bothma

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Graphic Designer

Hayley Bothma is an enigma, wrapped

in a secret, wrapped in a candy wrapper. 

She is sweet, feisty, and filled with flair. For design.

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Jo-Anne Rowe

Senior Designer

A dynamic designer with a keen eye for the visually stimulating Jo-Ann Rowe heads up the design team at Goodbye Boring. Having studied Design and Visual Communications and worked in ad agencies for the past 5 years, she embraces the freedom that working independently allows and is a modern creative well-equipped to deal with the challenges of both the physical and digital world.

Lois Scallan

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Art Director

Lois Scallan hates bios,

but she's lovely. From websites

to social media, she makes

beautiful stuff.